GIF'S stands for Graphic Interchange Format. To display logos and graphics GIF images are commonly used on the web. They also support basic animation. GIF'S are easily understandable and a great way to deliver a message to the target audience. Here are three ways of using GIF'S in Digital marketing strategy. Used to Communicate the Message: Images are more appealing than text. So GIFS are used in online chats , while posting comments on various social media platforms, and in text messages to express emotions and feelings that one has for any other person, brand, or any other thing. GIFs are a better way to express feelings than static text and images. With the help of gifs target audience easily understands the message that our brand wants to convey to them. Marketing and Advertising: GIF is an amazing way to highlight the key features and benefits of a product or service. Company uses GIFS on their website or while doing email marketing, and advertising their brand product and services on various social media platforms to capture the attention of the target audience easily and promptly and to convey the message of why their brand product and service are a good match of target audience needs. Social Media Posts: GIFs work like a magnet on social media platforms because the company frequently shares gifs on social media platforms like Twitter, Instagram, and Facebook on their business page to define their product features and to make their content more compelling which ultimately attracts the customers and persuade them to use those product and services. Hence, These 3 are the most common ways of using GIF's in Digital Marketing but we can also use GIF'S for other reasons we can add GIF'S to the website to make tutorials to explain the product on the website more clearly, and we can also do a blog post.
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